Journal of Business School https://journalbusiness.org/index.php/journalbusiness Journal of Business School: Business Management en-US editor@journalbusiness.org (Yalçın Arslantürk, Ph.D.) info@orsamedya.com (ORSA Medya) Tue, 31 May 2022 00:00:00 +0000 OJS 3.3.0.5 http://blogs.law.harvard.edu/tech/rss 60 Comparison of Tourism Attractiveness and Buying Behaviors According to Tourist Typology https://journalbusiness.org/index.php/journalbusiness/article/view/100 <p>This study aimed to compare the attractiveness of tourism and the buying behaviors of touristic products according to the tourist typologies that are influential in the destination choice. The questionnaire, which served as the data collection technique in the study, was applied to the sample group of 578 foreign tourists. The data obtained were analyzed using statistical techniques such as percentages, frequencies, independent sample t-test, and one-factor analysis of variance. The conclusion of the research was that foreign tourists visiting Turkey exhibit a more rationalist tourist typology, that the most influential factor affecting buying behavior is economic factors, and that recreation factors are influential in terms of attractiveness in destination choice. It was determined that tourists belonging to the study's all typologies are affected by buying behaviors, but those belonging to the hedonic tourist typology are affected more. While tourists with rationalist, habitual, and restricted typologies are primarily influenced by historical factors, tourists with habitual, opportunistic, and restricted typologies are primarily influenced by the recreation factor.</p> Banu ZENCİR, Oktay EMİR Copyright (c) 2022 https://creativecommons.org/licenses/by-nd/4.0 https://journalbusiness.org/index.php/journalbusiness/article/view/100 Tue, 31 May 2022 00:00:00 +0000 Customer Orientation and Firm Competitiveness of Selected Banks in Ekiti State, Nigeria https://journalbusiness.org/index.php/journalbusiness/article/view/101 <p>The study explored the relationship between customer orientation and firm competitiveness of selected banks in Ekiti State. A descriptive survey research design was adopted for the study.&nbsp; One hundred and fifty (150) respondents were sampled using random sampling. Primary data used for the study was gathered through the administration of structured questionnaire. Data gathered were analyzed using Pearson product moment correlation and linear regression analysis. The correlation result showed that there is significant relationship between customer focus and firm competitiveness. Furthermore, it was shown that there is significant relationship between customer responsiveness and firm competitiveness. Moreso, the result showed that there is significant relationship between customer analysis and firm competitiveness. Thus, in conclusion, it was found that there is significant and positive relationship between customer orientation and firm competitiveness particularly among the selected banks in Ekiti State.</p> Oluwole Adeniyi BANKOLE, Yetunde Bunmi OLAREMU, Victor Oghenerhoro OGHOGHO Copyright (c) 2022 https://creativecommons.org/licenses/by-nd/4.0 https://journalbusiness.org/index.php/journalbusiness/article/view/101 Tue, 31 May 2022 00:00:00 +0000 Impact of Digital Marketing Strategies on Performance of Telecommunication Companies in Tanzania https://journalbusiness.org/index.php/journalbusiness/article/view/102 <p>The paper assessed the impact of digital marketing strategies on performance of telecommunication companies. The study was guided by three predictors tested on telecommunication companies’ marketing performance as the dependent variable. The predictors include pay per click marketing, e-mail marketing and social media marketing. Explanatory design was used since causal relationship testing was conducted based on the relationship testing between study variables. The information were gathered from Tanzania Telecommunication Corporation (TTCL) through the employees and customers from the sample of 80 respondents using structured questionnaire. The collected facts from the field were computed in SPSS data sheet version 24.0 to generate statistical measurements to describe the results. Findings indicated that all three predicting variables tested on the dependent variable including pay per click marketing, e-mail marketing and social media marketing were generated positive with significant effect statically on the marketing performance of telecommunication companies. The implication of the results is that performance of telecommunication companies through digital marketing is influenced using pay per click marketing, e-mail marketing and social media.</p> Aron Msonga, Omary Swallehe Copyright (c) 2022 https://creativecommons.org/licenses/by-nd/4.0 https://journalbusiness.org/index.php/journalbusiness/article/view/102 Tue, 31 May 2022 00:00:00 +0000 The Meaning and Classification of Financial and Administrative Deviations according to the Thought of CSR: An Initiative to Promote Contemporary Internal Auditing Idea https://journalbusiness.org/index.php/journalbusiness/article/view/103 <p><strong>Purpose:</strong> This theoretical study aims to classify administrative and financial deviations in accordance with the content of the idea of CSR.<strong> Design/ Approach / Methodology:</strong> The approach used in this study is creative ″ <em>creative thinking is: the ability to generate a new and useful idea that has not been touched before; a skill that enables you to create original, unique, and unconventional ideas</em>.″ The researcher adopted the idea of classification based on affiliation. Commitment to CSR is essentially a commitment to the four responsibilities ″economic, legal, ethical, and philanthropic.″ Also, administrative and financial deviations are violations that can be classified within one of the following areas: economic, legal, ethical, or philanthropic, if the reluctance to do charitable work is considered a deviation. Therefore, any administrative or financial deviations can be attributed to one of those responsibilities. <strong>Findings:</strong> More profoundly and extensively, this study was able to classify administrative and financial deviations according to the thought of CSR into four categories<strong>:</strong> Deviation from economic responsibility; deviation from legal responsibility; deviation from ethical responsibility; deviation from philanthropic responsibility. <strong>Originality/Value:</strong> Classifying administrative and financial deviations according to the thought of CSR is to enrich and enhance the idea of contemporary internal auditing- which has become concerned with matters of CSR. According to the modern perception regarding internal audit functions, the internal audit department in any organization can adopt and use this classification, whether in the field of ensuring CSR reports, monitoring and evaluating CSR, or reporting on CSR. Adopting this classification will help internal audit departments accomplish their tasks in the field of CSR in a more accurate and objective manner.</p> Younis A. Battal Saleh Copyright (c) 2022 https://creativecommons.org/licenses/by-nd/4.0 https://journalbusiness.org/index.php/journalbusiness/article/view/103 Tue, 31 May 2022 00:00:00 +0000