Personal Selling As A Means of Increasing Performance of Service Providers in Akure Metropolis, Nigeria

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O. A. Bankole
C. F. Ogundıpe
I. O. Obalakın

Abstract

The study investigated personal selling as a mean of increasing performance of service providers in Akure Metropolis. A descriptive survey research design was adopted for the study. Seventy (70) respondents were sampled using random sampling. Primary data used for the study were gathered through the administration of structured questionnaire. Data gathered were analyzed using Pearson product moment correlation and linear regression analysis. The correlation result showed that personal selling significantly affects sales efficiency. Furthermore, the regression result showed that personal selling significantly affects customer relationship. Thus, in conclusion, it was found that personal selling significantly and positively related to performance of service providers in Akure Metropolis.

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